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Magento Open Source

Magento Open Source

Overview

What is Magento Open Source?

Magento Open Source is an ecommerce content management solution originally developed by Varien Inc and presently supported by Adobe. The Open Source product is for developers and merchants that is available as a free download, and supported with free upgrades…

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Popular Features

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  • Product management (28)
    9.5
    95%
  • Checkout user experience (28)
    9.0
    90%
  • Product catalog & listings (28)
    8.5
    85%
  • Mobile storefront (28)
    4.1
    41%

Reviewer Pros & Cons

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Pricing

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What is Magento Open Source?

Magento Open Source is an ecommerce content management solution originally developed by Varien Inc and presently supported by Adobe. The Open Source product is for developers and merchants that is available as a free download, and supported with free upgrades from the Magento Community.

Entry-level set up fee?

  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.7
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

8
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

6.5
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

4.2
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

9.1
Avg 7.8
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Product Details

What is Magento Open Source?

Magento is an open-source ecommerce content management solution originally developed by Varien Inc and presently supported by Adobe. The Magento Open Source version (formerly known as Community Edition) is for developers and tech-savvy merchants that is available as a free download, and is supported with free upgrades from the Magento Community. Because it is free and open-source, users will enjoy the ability to alter the code. This version still presents a fully capable eCommerce presence with multiple, mobile-accessible sites, SEO optimization, targeted promotions, the ability to alter themes and and change the layout, taxes and shipping management, and more.

Magento Open Source Video

What is Magento?

Magento Open Source Integrations

Magento Open Source Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Magento Open Source is an ecommerce content management solution originally developed by Varien Inc and presently supported by Adobe. The Open Source product is for developers and merchants that is available as a free download, and supported with free upgrades from the Magento Community.

Reviewers rate Product management and Product variations and Multi-site management highest, with a score of 9.5.

The most common users of Magento Open Source are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(127)

Attribute Ratings

Reviews

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Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using Magento to build an e-commerce platform for our clients. It's used by the developers to develop and deploy the e-commerce system. It addresses the problem of security and scalability while setting up a live e-commerce store. Magento is one of the best platforms to build e-commerce solutions as it provides us a lot of freedom in designing the store and also enables us with a lot of integrations.
  • It is very good when it comes to search engine optimization as it makes a good use of keywords and tags to improve the SEO score. It increases the chances of ranking up of the eCommerce store in the search engine rankings.
  • It makes the store in a very optimized way and despite being a very advanced system it is still very lightweight when it comes to website speed. The pages have a comparatively low loading time and a good speed.
  • It provides a lot more advance reporting features which are very helpful for businesses to do their planning.
  • It requires coding experience, so a non-tech guy cannot use it without special training.
  • It requires a considerably large server for the smooth functioning.
  • It requires a good amount of effort to do the initial setup which makes it a low priority option when it comes to stores that require fast development in a short time.
It's well suited for large eCommerce stores as it requires much effort to set up and the development cost for setting it up is high. It's less appropriate to use Magento where you are looking for quick development and launch of the store. Also, it is required to have a developer or sometimes the entire tech team to manage an e-commerce store, so you may need to hire a few PHP developers.
Ramon Khan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Magento open source was being used for the management of our e-commerce site. When you have thousands of products and need a platform that can handle changes quickly as well as perform quickly, then Magento is one of the best choices. I used Magento to run a store that had thousands of SKUs and we were very happy with the way that we were able to make mass changes and the speed of the platform. It is also a great platform solution for custom changes as it's open-source and there are plenty of developers that work on it. It is great at solving the issue of managing tons of products efficiently and being able to implement custom solutions for your store if needed.
  • Speed
  • Scalability
  • Open source
  • No monthly cost
  • You don't have to share any revenue for the sales that you make.
  • Being simpler to change as developers can get costly.
  • Having more built in SEO options.
  • Does require specialized hosting to make it really fast.
  • Installing updates could be easier.
  • Setting up a staging site should be built into the backend although it's easy to set up from a hosting panel.
If you have a lot of products then Magento is the way to go, but it would probably be too complicated if you wanted just a few products in a store. Overall, Magento is one of the few platforms that can handle many products and mass changes while still maintaining speed. The other pro of using Magento over other platforms is that there is no monthly cost or commissions that they charge for making sales, which I think is a huge improvement over other popular platforms, and is worth a look. Another popular platform that charges monthly fees and a percentage of sales can get expensive very quickly. Plus Magento is open source so you can make pretty much any customization that you can think of.
Jay Moore | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Magento Open Source powers our ecommerce site, shop.betaclub.org. It is the sole ecommerce platform at our organization. It allows us to sell merchandise items related to the National Beta Club. We can offer custom items through the platform. We can also do promotions, such as free shipping. The platform is very flexible and we have found lots of community support
  • Solid e-commerce platform
  • Fully customizable
  • Large add-ons marketplace
  • Tons of integration options
  • Customizable only for the very experienced
  • Will most likely need to hire experienced developers to install addons and maintain
You can certainly get a quality ecommerce platform up and running quickly. Custom theme development and addons may cost you extra. Some addons/themes can be easy to install others will require more expertise.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Bass-Mollett uses Magento Open Source to host our current website. The website addresses the online needs of our customers by providing them with an alternate method to make purchases. Our customer care team can retrieve orders through Magento Open Source and get them entered, and the process started for these orders.
  • Magento Open Source front end is easy to use. It is a fast way to get a website up and going.
  • Magento Open Source has been around for a while, so it is easy to find themes for purchase.
  • Although Magento Open Source can be customized, the themes are made using layers upon layers of folders to hold files. It takes a long time to learn the structure of the theme and it takes time to get anything customized on the backend to affect the website.
  • Magento Open Source is also one of the slower loading website management tools. I've used many others, such as Shopify, 3D Cart, and BigCommerce. Magento Open Source feels like older software and getting specific functionality is easier on platforms like Shopify and BigCommerce, which both use apps.
I would recommend BigCommerce and Shopify before recommending Magento Open Source because they are much easier to customize, and the support is better. Magento Open Source is a useful tool if a company needs a cheap website solution, and they are just starting out. Of course, the paid option of Magento Open Source provides users with a lot more options, but to get the options we needed, we needed the higher plan, and it was cheaper for us to go with BigCommerce.
Chris Putnam | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We help manage, update, maintain and customize websites built with Magento Open Source (Community Edition) - among many other CMSs and frameworks - for our clients. Magento enables building highly customizable e-commerce websites, with a solid core set of features and a large variety of extensions available to extend it further, and a framework that allows further extension by an expert programmer.
  • Flexibility of code - almost any part of the system can be customized
  • Extensions - high availability of free and paid pre-built extensions
  • Documentation - for the latest iteration (2.x)
  • Multi-language/Internationalization
  • Multi-store websites
  • Updates - historically patches and updates, due to the frequent high customization, can be difficult
  • User Experience of Management - managing the store is not as intuitive as some other systems
  • Frontend Development and templating - while very flexible and modular, they are much more complex than many other systems
If you need to sell your products in multiple languages and/or via multiple websites (e.g. targeting different demographics), then Magento may be a good fit. If a high amount of customization is needed, Magento could be a good fit. You will need an experienced programmer in this case, and expect to have ongoing costs in hosting, maintenance and updates.
Brian Halstrom | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our company uses the Magento eCommerce platform to sell retail bowling equipment to thousands of customers around the world. Magento is flexible to configure to our needs as we've implemented many different extensions from payment gateways, search engine optimization, upgraded search features, and more. What's nice is that we've been able to launch multiple stores using the same install and database. I would recommend this platform for companies that have a lot of products and need the flexibility to add a lot of categories and product attributes.
  • Ability to create unlimited attributes and attribute sets to describe products
  • Ability to launch multiple stores with one install
  • Tons of extensions available to integrate and optimize an eCommerce store
  • Resource intensive, recommended that you host this on a dedicated server
  • Updating site layout is not intuitive, developers may be needed at an additional expense
  • Extensions can be costly, and typically developers are needed to install
For eCommerce stores with a lot of products and numerous categories are needed, I think Magento would be the ideal choice. For stores looking to see a few products, I think Magento would be overkill as there are different eCommerce solutions available that can be launched in less time.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Magento Open Source is my top selection for large/complex e-commerce websites. There is really no better open-source e-commerce solution that can scale for large shops or accommodate specialty customizations. I use Magento for my clients that need a platform that can scale with thousands of products or complex product configurations.
  • Scalability is excellent, Magento Open Source can handle hundreds, thousands, ten thousands of products.
  • Inventory management is excellent.
  • Excellent set of core features and extensions to expand and extend it are exhaustive.
  • The community behind Magento is top-notch.
  • Magento can be difficult to learn for a non-technical person, and requires an experienced developer to set it up properly.
  • To really get the most of out Magento, you must run it on on a dedicated server with extensive server customizations.
  • Not really geared for small shops - I don't recommend it for little e-commerce websites.
I highly recommend Magento Open Source for large e-commerce websites, or e-commerce websites that require extensive customizations. It is always my first choice for clients that need a complex e-commerce system that can scale well. I do not recommend it for smaller e-commerce websites or simple basic shops and would encourage using a simpler system.
Brendon Brown | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Incentivized
Magento CE is our current eCommerce platform in a business which also has a B2B and Retail units. We conducted the upgrade from WooCommerce after experience of outages and problems which were limiting growth. Currently online customers use this platform for direct ordering, our marketing team does some design work, and customer service accesses the platform to find order-related information. We planned the development to allow for growth into a B2B ordering platform and potentially more.
  • Magento 2 CE has a very robust document workflow which mirrors most mid-large ERP systems. There's a "papertrail" which mimics your business processes, and each part of the process is exposed to the API which makes for some great integration potential.
  • Magento 2 CE is also great for tracking customer history, saves a record for each and allows you to understand customer interests better.
  • Magento 2 CE is highly expandable, with a full marketplace of free and premium modules that should accomplish some pretty niche sales or service goals.
  • Magento 2 community is full of known and new bugs with long-pending pull requests and the community is on the hook for changes. Submit an very obvious issue to the github repo, and you will likely be met with a "this is open source and you use at your own risk." I counter this poor attitude with the fact that open source community has standards, and we do not label a "release" until those standards are met. Otherwise it's just a alpha, beta or numbered build. We don't release obviously bad software until it's fully working.
  • Magento is expensive to maintain. You will need a well-paid php developer with apache and hosting knowledge, or you will have to hire an external firm. Either option will turn your website into an additional $100k/yr cost center, so you'd better be ready to ramp up sales. Every feature update or bugfix in the past year has uncovered more bugs, which my devs fix, but at the cost of timelines and billed hours way outside of my budget and target dates.
If you have a lively dev department and are selling $5m+/year, then this may be an option for you. But then you should probably be using Magento Enterprise anyway. I am convinced that Magento allows and follows the Open Source version not to provide any meaningful support but to glean new ideas to attract Enterprise customers.
Santiago Valdés | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used Magento as an eCommerce solution for our company. We sell lots of different products, so scalability was an issue and we were recommended to use Magento. We didn't use it as fulfillment, only for processing orders and everything else was done outside of it. We published products from an API outside the store too.
  • Magento scales very well. That means if you keep adding more products, there's no significant performance decline. This sounds like a very technical and unuseful thing but actually it's very important and depends heavily on the type of eCommerce solution you are providing. In our case, we were supposed to have many products (+15,000) so we never have many scale issues with it.
  • Exporting information works reasonably well. It is relatively fast and has decent built-in capabilities.
  • Attributes are well built considering other eCommerce options. It's very flexible and you can modify many things, including brands, easily.
  • Multistore (differente languages/places) seems to work fine but we didn't use it. I'm just referring to what I've read
  • The community around Magento is very poor compared to other software. We migrated to WooCommerce and definitely there's more support there. More plugins, extensions, developers, etc., and at a reasonable price. This is one of the key points why we migrated. Magento is very expensive and slow to develop here. For WooCommerce there are plugins for everything, from popular analytics software to loyalty. This is a HUGE point to consider.
  • Debugging is painful. Some times you get an error that shut downs your entire store, and why did it happen? No clue. There's no documentation, there are 20,000+ files and at least for us, the framework on which it is built is not that user-friendly. This is expensive and there are not that many options compared to other software.
  • Changing the design or making changes is also very hard, because of the framework, the many files, and how complex Magento is.
Magento is good for stores that have high volumes of traffic and lots of products (20,000+). Also stores that are in many countries or need to have different stores but with the same stock.

Beware that the road will be painful: expensive developers (and not that many), little support or documentation, and hard to change the design to suit what you want to do. If you want to start a small store without many problems and don't have much budget, just go with WooCommerce. It's easy, fast and works pretty well for basic stuff (we had to invest some in scaling it, but now it works great.)
Max J. Jennings | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are a digital marketing company specializing in web design and SEO. Our company has been building Magento websites for years for our clients. For both large and small scale clients, Magento has been implemented to serve as an e-commerce platform has overall has been very successful. Since we primarily deal with small to medium-sized businesses who have no in-office IT department, we often find ourselves supporting the websites as well.

Magento has allowed us to build sophisticated and feature-rich stores for clients who are looking to sell their product online. It is easy to set up, easy to maintain and reasonably easy to navigate.
  • Magento makes it easy to build out sophisticated pricing options as our clients usually have a complicated pricing structure.
  • For the most part, setting up Magento is easy and straightforward. It's a lot easier than the old days of custom coding.
  • The newly designed UI is so much easier to use. With the old design, we found it difficult to navigate and so did our clients. The newly designed UI is a huge improvement.
  • I am not a big fan of the extensions directory and all of the paid upgrades. There are some basic features that I feel should be included but you have to pay for. By comparison, WooCommerce is better in that regard.
My organization has been using Magento for many years now, and it is by far one of the best e-commerce platforms that we have used. That's not to say that it doesn't have its drawbacks, but it is the best use for any large-scale or enterprise e-commerce solutions. For the most part, I would say that we recommend Magento to our clients when they are looking to build a website that anticipates more than 3000 orders a month. Anything less than that we are going to recommend a platform like WooCommerce or Shopify.

Right off the bat one of the immediate drawbacks is that the extension library seems limited when compared to other platforms like WooCommerce. On top of that most, the extensions that you do one include some form of charge. Whereas other platforms seem to offer free solutions Magento always seems to come with some level of payment.
Nick Jastrebski | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Magento is the primary CMS used for e-commerce across the market for good reason. It's open source and built specifically for e-commerce, and the best part of this CMS is it's FREE! It's not as popular a CMS as WordPress, but WordPress isn't built specifically for e-commerce and is well know for it's security issues. It's a great place to start, and can scale with your business as you grow. The benefits of being able to start out for free and grow your online business are difficult to beat.
  • As stated before, it's open source and it's free.
  • Magento CE is scalable as you continue to grow your online business.
  • It is high performance, and highly scalable.
  • A key benefit to being open source is that there's a large community and plenty of developer support.
  • If you have a large number of products, performance will degrade continually. 10-20 products is no problem but 20,000 or more and there's a noticeable slowdown.
  • Your site will not load quickly with community edition.
  • It's difficult to roll back changes if you make a modification by mistake. Backup/restore options are not great with CE.
If you're looking to get your e-commerce site off the ground Magento CE is a great place to start. It's highly flexible and supports all different kinds of devices for end users. It's multi-tenant so with one backend, several different sites can be setup within it. Lastly, it's very easy to integrate Magento with 3rd party tools.
Chris Coppenbarger | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We implement and provide support for Magento Community Edition for most of our clients. Most of our clients are needing a platform that offers products to buy and Magento meets those needs very well. It has a base setup from which you can build off of with modules and custom theming to provide the experience the clients need to present to their customers.
  • Out of the box product display allows for you to quickly get your products shown to the consumers
  • Customizable product options allow for a wide variety of selection of products
  • Customizable payment and shipping options allow for many different use-case scenarios for the consumer.
  • It is still using a lot of xml for it's configuration which can make things complicated.
  • Updating has gotten better, but very specific requirements make it difficult at times.
  • Very specific requirements for installing also make it difficult.
Magento Community Edition is very well suited for B2C/B2B sales of consumer and business products. It allows for the out of the box configuration of a wide variety of products. It is not well-suited for a simple website or a simple content management system. It is a content management system, but mostly for products to sell.
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